Everyday, 250 kids under the age of 20 lose their battle with childhood cancer.
Every year 230,000 new cases of childhood cancer are diagnosed, that's 720 a day.
To help bring an end to all childhood cancer through research, the annual Alex's Lemonade Stand is taking place at all Rita's locations.
Lori Rovito, who owns Rita's on W. South Street, is passionate about this cause. She said when her daughter was an infant, she was diagnosed with neuroblastoma and was treated at a hospital in Philadelphia.
"When you have been in a pediatric oncology unit and you have seen some of the things that you have seen there, it changes you and your outlook on things permanently. Anything that I can do to help, I am going to do."
Childhood cancer is the leading cause of death for children in the United States. Everyday, 250 kids under the age of 20 lose their battle with childhood cancer.
If you want to donate to Alex's lemonade stand, visit any Rita's and buy a paper lemon for one dollar. The money raised will go to help fight against all forms of pediatric cancer.