The “Melania” documentary about first lady Melania Trump debuted at the top of Amazon Prime’s streaming charts after premiering earlier this week.
The documentary, which follows 20 days in the first lady’s life before President Donald Trump’s second term in office, hit the streaming service Monday.
Just one day after its premiere, “Melania” became the most-streamed film on the platform and the most-streamed content overall in the United States, according to Flix Patrol.
The first lady celebrated the feat in a post on X Tuesday.
As of Thursday, the film is the third most-streamed overall behind the Amazon Prime series “Scarpetta,” which premiered Wednesday, and “Young Sherlock,” which premiered March 4.
Fox News Digital reached out to Amazon MGM Studios for comment.
“Melania” opened in theaters Jan. 30 to over $7 million, the highest opening for a documentary in over a decade.
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Reports found that Amazon MGM Studios spent $40 million on the documentary with another $35 million spent on marketing. However, the studio reportedly intended to recoup these costs through licensing deals as well as adding the film to its Prime Video streaming service. The studio also plans to release a docuseries on the first lady directed by the film’s director, Brett Ratner.
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The “Melania” documentary was also widely panned by entertainment critics as a form of “propaganda” for the Trump administration. By contrast, verified audience users on the Rotten Tomatoes website largely praised the film, giving it a 99% approval rating.
“This momentum is an important first step in what we see as a long-tail lifecycle for both the film and the forthcoming docuseries, extending well beyond the theatrical window and into what we believe will be a significant run for both on our service,” Kevin Wilson, Amazon MGM’s head of domestic theatrical distribution, said in a statement after the film’s theatrical release.
“We are confident in the long-term value this rollout will deliver to customers both in theaters and for years to come on Prime Video,”
