One major golf brand has jumped right into the controversy and drama created by another, as the advertising world in the golf space has never been under a bigger microscope.
Parsons Xtreme Golf, more widely known as PXG, is still very much a young brand in the grand scheme of things, having only been established in 2014, but that didn’t stop it from diving into the mess brought forth by Good Good and Callaway.
PXG shared an ad on its social channels featuring a number of its different LPGA Tour players hitting and promoting the brand’s newest driver. The caption, “our drivers play nice with everyone,” accompanied by the hashtag #SheGolfs,” almost certainly had a very specific meaning behind it.
PXG’s video was shared a few days after the advertisement that Good Good and Callaway shared, quickly deleted, and has since apologized multiple times for, after it showed a man shoving a woman to the ground.
Good Good, the YouTube and apparel giant, and Callaway, one of the most well-known brands in golf, collaborated on a new driver. As part of its promotion for the new club, it teamed up for an advertisement, although the two wish they had gone in a different creative direction.
The video showed Good Good co-founder Garrett Clark shoving member Alexis Miestowski to the turf after she was seen reaching for a driver in a golf bag. Clark sprints at her, shoves her to the ground with his forearms, and stands over her before saying, “Do not touch my new driver.”
While PXG’s video does not directly mention either of the other two brands or the ad, the caption, coupled with it being shared just a few days after the Good Good and Callaway ad, makes it hard to believe it is a coincidence.
“We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand,”Good Good’s first statement about the ad explained. “We have since taken that content down. And sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.”
On August 25, Callaway issued a statement apologizing for the advertisement and admitting that it had approved the ad before it was shared online. Two days later, Callaway announced it was cutting ties with Good Good and donating $1 million to causes and programs that help prevent violence against women.
Following initial statements, Front Office Sports reported on Wednesday that Dick’s Sporting Goods, Golf Galaxy, and the PGA Tour Superstore had pulled Good Good’s merchandise from their shelves.
The PGA Tour is set to host the Good Good Championship at Omni Barton Creek Resort & Spa’s Fazio Canyons Course in Austin, Texas, in November 2026. It has been rumored that the Tour could be looking to cut ties with Good Good and seek a new sponsor for the event.
