Tim Schwarzenberger’s last pair of Nike sneakers is about 10 years old and the shoes have holes in them.
But the Christian investor who helped lead a shareholder campaign demanding more transparency from Nike says he wants a reason to buy another pair.
“For me, what resonates is forgiveness,” Schwarzenberger told OutKick. “If companies make changes, we need to applaud them.”
NIKE FORGOT THAT REPUBLICANS BUY SNEAKERS, TOO, AND NOW IT’S GETTING BOOTED FROM THE S&P 100
“I would like to get back to buying the shoes, but I can’t rationalize doing that when Nike has become so activist,” he said. “If the company can change, I would be the first to applaud them and get in line.”
Schwarzenberger is a portfolio manager and director of corporate engagement at Inspire Investing, a faith-based firm that represents investors who own Nike stock. Those investors make money if Nike succeeds, not if it collapses.
“We’re long-term investors,” he said. “Our primary goal is to earn competitive performance for the investors we serve, and we want companies to do well.”
Nike shareholders rejected Proposal 5 during the company’s annual meeting Sept. 8. Inspire backed the proposal on behalf of client William C. Cunningham.
The resolution asked Nike to evaluate and issue a report analyzing the “benefits, costs, and legal, reputational, competitive, and other relevant risks” associated with its charitable support.
The proposal’s supporting statement specifically cited Nike’s verified score of 100 on the Human Rights Campaign’s Corporate Equality Index. Inspire argued that the score raises questions about whether Nike’s employee health plan covers gender-transition procedures for minors, including surgery, cross-sex hormone therapy, menstruation suppression and puberty blockers.
Schwarzenberger said Nike has not publicly answered whether it provides those benefits to minor dependents.
HRC’s 2026 criteria require transgender-inclusive health benefits for full credit, but Nike’s public HRC profile does not disclose the company’s age limits or dependent-specific plan terms.
The proposal also pointed to Nike’s broader DEI initiatives and argued that its charitable relationships with advocacy organizations could create legal, reputational and financial risks.
Nike’s board recommended that shareholders reject the proposal, arguing in its 2026 proxy statement that the company already evaluates those risks.
“The company’s current approach to charitable giving, together with our existing disclosures and guidelines, appropriately serves the best interests of our shareholders,” Nike stated.
The company also said creating another report would consume time and resources without providing additional value to investors.
Detailed vote totals were not yet available when OutKick interviewed Schwarzenberger. Nike disclosed the results in a September 10 SEC filing, showing the proposal received less than 1% of votes cast for or against it.
“Most shareholder proposals do not receive majority support, so that was not a surprise,” Schwarzenberger said. “But we were able to make the case to shareholders and raise issues that I think are on the minds of many shareholders.”
Nike said charitable partnerships are approved only after what it described as a “robust due diligence review.”
“Any time I hear the word robust, it kind of scares me,” Schwarzenberger said. “Are they actually concerned about the end investor?”
Proposal 5 focused heavily on Nike’s relationship with the Human Rights Campaign and its Corporate Equality Index, which evaluates companies on their LGBTQ workplace policies and practices.
Nike received a verified score of 100 on the 2026 Corporate Equality Index. The Human Rights Campaign recognizes companies receiving that score as leaders in LGBTQ workplace inclusion.
Schwarzenberger said the score means Nike is complying with what Inspire considers an increasingly left-wing set of corporate requirements.
“They’re doing all the things that the Human Rights Campaign has asked for,” he said. “It’s really been like a moving treadmill where they’ve upped the ante every single version. The goalposts are always switching.”
Participation in the survey declined sharply this year. According to HRC’s own report, the number of Fortune 500 companies submitting information fell 65%, from 377 companies in 2025 to 131 in 2026.
HRC said the decrease in public reporting does not necessarily mean the companies changed their underlying workplace policies.
Nike remained a participant.
Schwarzenberger argued that Nike’s continued participation in HRC’s Corporate Equality Index raises questions about whether the company has adequately considered the legal, reputational and financial risks of its partnerships.
“Our ask is simply to provide transparency into what Nike is doing,” he said. “If the company has analyzed the risk of these organizations, then let us see it.”
“Nike is set to be removed from the S&P 100 before trading begins Sept. 21, after nearly 18 years in the blue-chip index.
S&P Dow Jones Indices said the rebalance is intended to make its indexes more representative of their market-cap ranges.
The company’s market cap has fallen by more than $200 billion since its November 2021 peak. Nike has also lost ground to newer competitors and faced product challenges, while Greater China revenue fell 13% on a currency-neutral basis in fiscal 2026.
TED CRUZ TAKES VICTORY LAP AS ICONIC AMERICAN BRAND’S STOCK PLUNGES TO 12-YEAR LOW
Schwarzenberger acknowledged that Nike’s political decisions cannot be blamed for all of that.
“It is hard to dissect exactly what is causing the share-price decline,” he said. “There are many factors, including China and perhaps some missteps with the company’s approach there and with various campaigns.”
Still, he believes Nike has made its recovery more difficult by taking positions that anger some potential customers.
“At the very least, don’t do things that are going to upset your customers further,” Schwarzenberger said. “If you are alienating half of your customer base, it is difficult to quantify exactly what percentage of the share-price decline is caused by those activities. But it is certainly a distraction.”
OutKick has previously detailed Nike’s history with Colin Kaepernick, the canceled Betsy Ross sneaker, Dylan Mulvaney and a proposed study involving transgender youth athletes.
Schwarzenberger said Nike does not need to move toward conservative politics to correct course.
It just needs to stop making politics part of the product at all.
“The company does not need to take sides,” he said. “It does not need to go right or left. It needs to stay in the middle, focus on its business and acknowledge its mistakes.”
Schwarzenberger said Nike CEO Elliott Hill’s comments about refocusing on athletes were encouraging, but not strong enough to convince him that the company was committed to changing course.
“The CEO’s statement at the annual shareholders meeting about focusing on the athlete was good, but it was kind of a lukewarm response,” he said. “They really need to take a very strong approach and say, ‘Look, we’re going to focus on manufacturing athletic apparel, and that’s going to be our focus. We’re not going to wade into hot-button political issues.’”
He also wants Nike to produce better products.
“If Nike does that and begins showing innovation in its products, that would be progress,” he said. “Nike should get back to focusing on its core business and show that it is not an advocacy organization. It is an apparel company.”
Schwarzenberger compared Nike’s lack of product innovation to Disney’s reliance on brands from the 1990s.
“It’s kind of like Disney. When’s the last time you’ve seen a good Disney movie?” he said. “We’d like to see some innovation.”
Schwarzenberger said Inspire filed dozens of shareholder resolutions last year, and roughly two-thirds of the targeted companies made the changes the firm requested.
“The point I would make to conservative investors is that you have a voice,” Schwarzenberger said. “For far too long, we have delegated that voice to others who are doing things completely contrary to our values.”
THE CRAIG CARTON SHOW–UNFILTERED, UNAPOLOGETIC AND UNMISSABLE. DOWNLOAD HIS DAILY PODCAST NOW!
That leverage is not limited to professional investors. Millions of Americans own shares in major companies indirectly through mutual funds held in their 401(k) accounts. Fund managers generally determine how those shares are voted in corporate elections.
Schwarzenberger said workers can review how their fund managers vote and ask their employers or plan administrators to offer additional investment options.
“You have a tremendous voice and a responsibility,” he said. “If we show up and start pressuring these companies to get back to business, I think we can see even more success than we have seen so far.”
